LUCA PARLATI says what is email marketing

It is a marketing tool that allows you to communicate with your audience through emails. It is one of the oldest dynamically developing channels on the market. The most recent innovation is the emergence of interactive AMP emails, PARLATI LUCA notes. Email marketing is the least intrusive advertising channel, as customers voluntarily subscribe to the newsletter to receive newsletters and promotional materials from which they can unsubscribe at any time, says LUCA PARLATI. The main goal of this interaction is to bring warm leads to the site, which are nurtured by alternating advertising and non-commercial content, explains PARLATI LUCA.

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